In The Media

Completely Smitten - Peppermint #41
Peppermint Autumn, 2019

After falling in love with Tasmanian Wool in 2007, Nicola and Carl Mason started Smitten Merino - a family-run brand that continues to champion sustainability and community connection.

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Peppermint Magazine #41 Cover
Peppermint Magazine #41 Smitten Feature

Smitten with Merino - Beyond the Bale
Beyond the Bale June, 2017

Ten years ago, husband and wife team Carl and Nicola Mason had a dream to design lightweight Merino clothing that was stylish, comfortable and practical – and have it manufactured in their home state of Tasmania. A decade later, their business is flourishing. Read the article…

A Local Hero with Global Reach
Australasian Textiles & Fashion Magazine September, 2013

Smitten Merino products have been given as gifts for royalty while its outdoor performance wear is in demand from peak athletes around the globe. Dawn Adams reports. Read the article…

Agfest 2012

Catriona Rowntree wearing our bestselling stripey orange Wide Merino Scarf at Agfest 2012

Merino in Pole Position
Beyond the Bale September, 2011

Polar adventurer Eric Philips has recently returned from guiding Pat Farmer in the Arctic on the first leg of Pat’s “Pole to Pole Run”. Both of them wore Merino wool baselayers to provide protection from extreme cold. Read the article…

Young adventurer smitten with Merino
Beyond the Bale March, 2011

2009 Australian Young Adventurer of Year, Lachie Carracher, battled the Asahan River in Sumatra while wearing one of his Merino tops. Lachie is a new convert to the natural benefits of Merino wool apparel, which he now takes on all his expeditions. “My Merino gear is definitely getting a lot of use!” Lachie says. Read the article…